Ellie & Veronica, Chipping Norton

Ellie and Veronica met on Twitter, of all places. A chance exchange about the sorry state of the crisp aisle turned into a friendship, and then a business. Look at any bag of crisps on a supermarket shelf and it’s the same story: fried in cheap inflammatory seed oils, with next to no genuinely organic options out there. SINA set out to change that. Every batch is slow-cooked in coconut oil, the most heat-stable health-conscious oil for frying, and is verified organic and seed oil free, so you always know exactly what you’re eating. They’re currently working on a saltier take on their classic, plus a Salt & Vinegar flavour landing soon, built the same way as everything else they make: honestly, and with real ingredients.