FAQs

What is Wylde?
Wylde is farmers' market where everything happens online.

How does it work?
Liberated by technology, fishermen, farmers, hunters, foragers and food artisans of all types list what what they've caught, grown and made - and they set the prices. You head in, choose what you fancy and everything is delivered to you in one convenient box on a Friday morning.

Is it a subscription?
Absolutely not. Just like a regular farmers' market, you decide if and when you'd like to buy anything. There's no obligation to do anything.

When does the market open?
The market is open from the weekend until Wednesday lunchtime each week.

How do you deliver?
We deliver nationwide* direct to your door, on Fridays, at a flat fee of £10. Fresh meat and fish comes vacuum packed, ready to go straight in your fridge or freezer. Please note that if there's no one in, the courier will leave your box in a safe place.
*sadly we can’t yet deliver to Northern Ireland. Also, we can't yet guarantee next day delivery to the Highlands and Islands - but if you fancy ordering any non-perishable items, we’d be absolutely delighted!

What if I want to add to my order?
You won't pay twice for delivery. Just make a new order and use the code from your earlier confirmation email when you come to check out. We'll take care of the rest and make sure that everything arrives with you in one convenient box on Friday morning. 

How do I stay updated?
Register your email below and we’ll make sure you’re kept in the loop with what’s been caught, hunted, farmed and foraged and also let you know about any special offers or discounts. 

Is all your food organic?
No. Achieving the official organic certification can be a hugely bureaucratic, box-ticking affair. This can put it beyond the reach of some of our producers, even if they might already be doing a lot of what is required. Organic is great, of course, but we prefer instead to focus on producers of what we call 'real food’.

What is biodynamic farming, and is it organic? 
All biodynamic farming is organic, but it goes beyond that. Read more here.

How do you select producers?
In a word, carefully. We meet with them, face to face, and learn about how and where they work. We test their commitment to sustainability and conservation and, similarly, they test ours. It’s a mutual respect which, over time, leads to deep trust. 

Is the produce cooked?
No, unless specifically stated otherwise.

Who sets the prices?
The producers do. They decide what they need to charge in order to make a sustainable - in every sense of the word - living.

Do all your producers do all their own butchery and filleting and the like? 
Some do, and some don’t. Some like to do it, and some prefer to have a friendly game dealer or fish expert or butcher deal with their produce but rest assured that the produce is from the producers whose story you have read.

Is the produce frozen?
No, unless specifically stated otherwise. Produce that is advertised as frozen will be shipped frozen and you can expect it to defrost en route. Do not refreeze. 

Can I freeze the produce?
Yes, absolutely (unless it’s sold as frozen in which case you should not refreeze). Fish and meat both freeze really well when they're vac-packed and will be good for 3 months or so. 

Why are some of the whole fish sold in a weight 'range' as opposed to more precisely?
Because, very simply, this is real food and real food doesn't tend to come in homogenous, ready made quantities. Don't panic about being sold short. Producers will tend to be as generous as possible, within those ranges, knowing that this is what will lead you to reorder with them. 

How fresh is the fish?
Very. You won't get any fresher unless you literally buy it straight off the boat, or catch it yourself. Unlike fish that you see in fishmongers - which has been caught, gone to market, then a wholesaler, and then to the retailers, often being driven all over the country in the process (and hanging around for a surprising amount of time) - this fish comes straight to you from the person who caught it.

How do I become a producer?
Drop us a line at questions@wylde.market and let's chat.