Charles, Reading

While a lot of folk were talking about sustainability, Charles was doing something about it. For decades. The founding of his brands Fish4Ever and RealFoods was in each case the product of one simple belief: that the way we grow, catch and share food matters. Fish4Ever works with small scale producers and local fishing communities who opt for balance as opposed to excees, giving them a de-risked route to market. Buying only sustainability-caught fish from local boats using low impact methods with strictly limited by-catch and no damage to the ocean floor or wider ecosystem, Charles’ Fish4Ever products sit at the intersection of real taste and real responsibility.

Charles, Reading