Should we list citrus fruit?
It’s a question I’ve wrestled with for a while.
And one that I need your help with, please.
Now, it goes without saying that any lemons, oranges and the like that Wylde might, in future, list would be organic. Obvs.
But the question is bigger than just organic.
Because Wylde Market started out as a celebration of the incredible produce of this island.
One of my many bugbears with the supermarkets is that they make everything available, all of the time - regardless of geography, season or weather.
On the one hand, I want Wylde to be the antidote to this - a produce and producer-led celebration of seasonal, British excellence.
On the other, I still buy lemons. I reckon at least some of you probably do, too. And I would bet that, like me, you want those lemons to be organic. Why wouldn’t you?
So if Wylde is to be – which I also really want – a credible, realistic alternative to the supermarkets and their soulless, flavourless, seventy year assault on us all, then shouldn’t you and I be able to buy organic lemons on our market?
We already list things that simply cannot be produced in this country – olive oil, say, being a great example.
And rest assured that we ain’t ever gonna import something that we can produce here just because it isn’t the season. A strawberry in January? Not on your nelly.
But organic Spanish lemons?
Give me your views, please.
To help you form them, we’ll be putting some in each and every box this week.
What’s more, those organic lemons will be completely on us – or, as Jose Luis who grows ‘em down in Malaga would say, gratis.
Nick
PS – Patum Peperium is no more. Yes, I know. Me too.
