Welcome to Wylde Market
If you've shopped with Sole of Discretion before, you're in the right place!
From now on, all of Sole of Discretion's online orders will be processed and delivered through Wylde Market. You'll still be able to order all of Sole of Discretion’s incredible fish, but you'll also have access to our wider community of amazing independent food and drink producers.
Wylde Market is the UK's online farmers’ market. As you explore, you’ll find producers from every corner of the UK. Buy from organic, regenerative meat and vegetable farms, biodynamic vineyards, regenerative dairies, woodland foragers, heritage grain growers, artisanal fermenters, and family fishermen. Real food for real people.
Buy direct from as many independent producers as you like, add everything to a single basket, and we'll deliver it all together in one box to anywhere in the UK.*
Our market opens online every Friday at 5:00pm and closes on Wednesday at 12:00pm. Your box will arrive on Friday or Saturday morning, depending on the delivery option you choose at checkout.
* with the exception of Northern Ireland and the Highlands and Islands.
Caroline, Plymouth
Caroline has spent a lifetime thinking about the ethics of fishing. In fact, she's built a whole livelihood around it. Working exclusively with small day boats of 10m and under in the South West, and forensically interrogating their catch methods and zones, Caroline is all about celebrating both the responsible consumption of fish and the preservation, regulation and regeneration of our precious marine environment. Her team is similarly committed and it shows in the quality of what they produce - filleting, curing and smoking fish to the highest possible standards.
Frozen wild whole mackerel
Caroline, PlymouthThe delicious, wild answer to farmed salmon. Packed with Omega 3, this native fish is just marvellous and we should all be eating more of it. Gutt...
View full detailsFrozen octopus tentacles
Caroline, PlymouthFresh octopus tentacles, potted by Andy from his day boat Melanie, landing into Plymouth. Raw and ready to prepare. Grill until charred, braise low...
View full detailsFrozen wild whole Dover sole
Caroline, PlymouthStunning, and an English classic. Firm flesh, brimming with flavour. You really can’t beat a meunière….. Gutted. Frozen items may arrive with you ...
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