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Welcome to Wylde Market

If you've shopped with Sole of Discretion before, you're in the right place! 

From now on, all of Sole of Discretion's online orders will be processed and delivered through Wylde Market. You'll still be able to order all of Sole of Discretion’s incredible fish, but you'll also have access to our wider community of amazing independent food and drink producers.

Wylde Market is the UK's online farmers’ market. As you explore, you’ll find producers from every corner of the UK. Buy from organic, regenerative meat and vegetable farms, biodynamic vineyards, regenerative dairies, woodland foragers, heritage grain growers, artisanal fermenters, and family fishermen. Real food for real people.

Buy direct from as many independent producers as you like, add everything to a single basket, and we'll deliver it all together in one box to anywhere in the UK.*

Our market opens online every Friday at 5:00pm and closes on Wednesday at 12:00pm. Your box will arrive on Friday or Saturday morning, depending on the delivery option you choose at checkout.

* with the exception of Northern Ireland and the Highlands and Islands.

Caroline, Plymouth

Caroline, Plymouth

Caroline has spent a lifetime thinking about the ethics of fishing. In fact, she's built a whole livelihood around it. Working exclusively with small day boats of 10m and under in the South West, and forensically interrogating their catch methods and zones, Caroline is all about celebrating both the responsible consumption of fish and the preservation, regulation and regeneration of our precious marine environment. Her team is similarly committed and it shows in the quality of what they produce - filleting, curing and smoking fish to the highest possible standards.

Filters

Frozen hot smoked wild keta Alaskan salmon

Original price £11.50 - Original price £11.50
Original price
£11.50
£11.50 - £11.50
Current price £11.50
Available

Rich, wild, and hot smoked Keta salmon, expertly crafted with just salt and oak. IngredientsSalmon (fish), salt.  Allergens: Fish Frozen items may ...

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Original price £11.50 - Original price £11.50
Original price
£11.50
£11.50 - £11.50
Current price £11.50

Frozen wild sardine fillets

Original price £13.00 - Original price £13.00
Original price
£13.00
£13.00 - £13.00
Current price £13.00
Available

These wild sardines are small, oily and packed with flavour, serve simply with lemon and good bread.  Caroline sources these little bullets of ome...

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Original price £13.00 - Original price £13.00
Original price
£13.00
£13.00 - £13.00
Current price £13.00

Family fish box

Original price £114.00 - Original price £114.00
Original price
£114.00
£114.00 - £114.00
Current price £114.00
Only 3 left!

A proper introduction to Britain's best wild fish, chosen by Caroline's team from what's been landed that week by small day boats in the South West...

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Original price £114.00 - Original price £114.00
Original price
£114.00
£114.00 - £114.00
Current price £114.00

Frozen wild brill fillets

Original price £26.00 - Original price £26.00
Original price
£26.00
£26.00 - £26.00
Current price £26.00
Sold out

Fabulous flat fish, sweet and firm. Steam, bake, pan fry or grill.  Frozen items may arrive with you partially or entirely defrosted. More about C...

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Original price £26.00 - Original price £26.00
Original price
£26.00
£26.00 - £26.00
Current price £26.00
Sold out.

Frozen wild pollack fillets

Original price £14.50 - Original price £14.50
Original price
£14.50
£14.50 - £14.50
Current price £14.50
Available

A fabulous alternative to cod, which by no means takes second billing. In fact, this is the fish that the fishermen hold back for themselves…. Froz...

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Original price £14.50 - Original price £14.50
Original price
£14.50
£14.50 - £14.50
Current price £14.50

Frozen wild skate wing

Original price £14.00 - Original price £14.00
Original price
£14.00
£14.00 - £14.00
Current price £14.00
Available

Incredible, delicate almost crab-like texture with a taste similar to scallops. Pan fry. Frozen items may arrive with you partially or entirely def...

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Original price £14.00 - Original price £14.00
Original price
£14.00
£14.00 - £14.00
Current price £14.00

Frozen wild grey mullet fillets

Original price £18.50 - Original price £18.50
Original price
£18.50
£18.50 - £18.50
Current price £18.50
Available

Wild grey mullet has a unique earthy flavour and soft flesh. It pairs beautifully with capers, vinegar, and parsley. Frozen items may arrive with ...

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Original price £18.50 - Original price £18.50
Original price
£18.50
£18.50 - £18.50
Current price £18.50

Frozen wild bass pieces

Original price £26.50 - Original price £26.50
Original price
£26.50
£26.50 - £26.50
Current price £26.50
Only 2 left!

Offcuts and trimmings of wild bass full of flavour. Perfect for fish tacos, curries, chowders or stirred through a risotto. Frozen items may arriv...

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Original price £26.50 - Original price £26.50
Original price
£26.50
£26.50 - £26.50
Current price £26.50

Frozen wild keta Alaskan salmon fillets

Original price £10.50 - Original price £11.50
Original price
£10.50 - £11.50
£10.50 - £11.50
Current price £10.50
Available

With a mild flavour and firm, pinkish-orange flesh, wild Keta salmon is a versatile choice for any dish. Caught sustainably in the pristine waters ...

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Original price £10.50 - Original price £11.50
Original price
£10.50 - £11.50
£10.50 - £11.50
Current price £10.50

Frozen wild John Dory fillets

Original price £30.00 - Original price £30.00
Original price
£30.00
£30.00 - £30.00
Current price £30.00
Available

St Pierre or San Pedro to our continental pals (our English name for it being a bastardisation of the French ‘jaune dorée'), this fish is all about...

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Original price £30.00 - Original price £30.00
Original price
£30.00
£30.00 - £30.00
Current price £30.00

Frozen wild horse mackerel fillets

Original price £11.00 - Original price £11.00
Original price
£11.00
£11.00 - £11.00
Current price £11.00
Available

A truly delicious fish with a fatty yet crisp texture, ideal for grilling.  Frozen items may arrive with you partially or entirely defrosted.  More...

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Original price £11.00 - Original price £11.00
Original price
£11.00
£11.00 - £11.00
Current price £11.00

Frozen wild whole Dover sole

Original price £32.50 - Original price £32.50
Original price
£32.50
£32.50 - £32.50
Current price £32.50
Available

Stunning, and an English classic. Firm flesh, brimming with flavour. You really can’t beat a meunière….. Gutted.  Frozen items may arrive with you ...

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Original price £32.50 - Original price £32.50
Original price
£32.50
£32.50 - £32.50
Current price £32.50

Frozen wild rock

Original price £9.50 - Original price £9.50
Original price
£9.50
£9.50 - £9.50
Current price £9.50
Available

Lean and firm, this Andalucian favourite is known to Brits as Rock or Dogfish. Works well battered and fried, and is robust enough to take strong f...

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Original price £9.50 - Original price £9.50
Original price
£9.50
£9.50 - £9.50
Current price £9.50

Frozen wild Alaskan black cod fillets

Original price £21.50 - Original price £21.50
Original price
£21.50
£21.50 - £21.50
Current price £21.50
Available

Delicately rich and buttery, this wild black cod is sustainably caught off the coast of Alaska using the potting method. Its silky texture and high...

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Original price £21.50 - Original price £21.50
Original price
£21.50
£21.50 - £21.50
Current price £21.50

Frozen wild squid

Original price £20.50 - Original price £20.50
Original price
£20.50
£20.50 - £20.50
Current price £20.50
Available

A winter British delight. There’s a load of it in our waters, and it’s truly delicious as well as being super sustainable. The Spanish say to cook ...

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Original price £20.50 - Original price £20.50
Original price
£20.50
£20.50 - £20.50
Current price £20.50

Frozen wild whole sardines

Original price £11.00 - Original price £11.00
Original price
£11.00
£11.00 - £11.00
Current price £11.00
Available

These wild sardines are small, oily and packed with flavour. Grill until the skin blisters and blackens. Around 6–10 fish per pack. Caroline sourc...

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Original price £11.00 - Original price £11.00
Original price
£11.00
£11.00 - £11.00
Current price £11.00

Frozen wild mackerel fillets

Original price £14.50 - Original price £14.50
Original price
£14.50
£14.50 - £14.50
Current price £14.50
Available

The delicious, wild answer to farmed salmon. Packed with Omega 3, this native fish is just marvellous and we should all be eating more of it.  Froz...

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Original price £14.50 - Original price £14.50
Original price
£14.50
£14.50 - £14.50
Current price £14.50

Frozen wild bass fillets

Original price £29.00 - Original price £29.00
Original price
£29.00
£29.00 - £29.00
Current price £29.00
Available

Mild and moist, tender and buttery, this amazing fish will surprise and delight you. Wild bass are a world away from the sad little uniform farmed ...

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Original price £29.00 - Original price £29.00
Original price
£29.00
£29.00 - £29.00
Current price £29.00

Frozen wild red mullet fillets

Original price £24.00 - Original price £24.00
Original price
£24.00
£24.00 - £24.00
Current price £24.00
Only 4 left!

Fine, delicate flavour from its diet of crustaceans. The Romans went mad for it, and the Spanish still do. Pan fry to best enjoy its rich, flavourf...

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Original price £24.00 - Original price £24.00
Original price
£24.00
£24.00 - £24.00
Current price £24.00

Frozen wild Alaskan coho salmon diced

Original price £10.50 - Original price £10.50
Original price
£10.50
£10.50 - £10.50
Current price £10.50
Available

Ready diced and full of rich flavour. Perfect for quick curries, stir-fries or simply pan-fried. Frozen diced, skinless. Frozen items may arrive wi...

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Original price £10.50 - Original price £10.50
Original price
£10.50
£10.50 - £10.50
Current price £10.50

Frozen wild Alaskan coho tartare

Original price £8.50 - Original price £8.50
Original price
£8.50
£8.50 - £8.50
Current price £8.50
Available

Made to be eaten raw. Toss with parsley, lemon zest and pistachios, then pile onto hot buttered toast for a simple, unforgettable lunch. Frozen dic...

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Original price £8.50 - Original price £8.50
Original price
£8.50
£8.50 - £8.50
Current price £8.50

Frozen wild sockeye salmon tartare

Original price £10.00 - Original price £10.00
Original price
£10.00
£10.00 - £10.00
Current price £10.00
Available

Wild sockeye salmon, diced and ready to dress. Add capers, shallots and a splash of soy for a classic tartare, or keep it simple with lemon and goo...

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Original price £10.00 - Original price £10.00
Original price
£10.00
£10.00 - £10.00
Current price £10.00

Frozen hot smoked wild mackerel

Original price £11.00 - Original price £11.00
Original price
£11.00
£11.00 - £11.00
Current price £11.00
Available

Wild mackerel, hot smoked with a little salt and nothing more. This is a fantastic British delicacy. Mash or blend with cream cheese, crème fraîch...

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Original price £11.00 - Original price £11.00
Original price
£11.00
£11.00 - £11.00
Current price £11.00

Frozen fish pie mix

Original price £12.50 - Original price £12.50
Original price
£12.50
£12.50 - £12.50
Current price £12.50
Only 1 left!

A mix of wild fish. The blend changes with the catch, so every bag is a little different, but always full of flavour and ready for your pie, cho...

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Original price £12.50 - Original price £12.50
Original price
£12.50
£12.50 - £12.50
Current price £12.50

Frozen cold smoked wild keta Alaskan salmon

Original price £14.50 - Original price £14.50
Original price
£14.50
£14.50 - £14.50
Current price £14.50
Available

Wonderful wild Keta Alaskan salmon smoked over oak. Delicately sliced and beautifully buttery in texture. IngredientsSalmon (fish), salt.  Allerge...

View full details
Original price £14.50 - Original price £14.50
Original price
£14.50
£14.50 - £14.50
Current price £14.50

Frozen wild squid wings

Original price £18.50 - Original price £18.50
Original price
£18.50
£18.50 - £18.50
Current price £18.50
Available

Tender squid wings, deliciously golden and lightly charred from a hot pan or grill. Finish with garlic, olive oil and a squeeze of lemon. Frozen it...

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Original price £18.50 - Original price £18.50
Original price
£18.50
£18.50 - £18.50
Current price £18.50