Welcome to Wylde Market
If you've shopped with Sole of Discretion before, you're in the right place!
From now on, all of Sole of Discretion's online orders will be processed and delivered through Wylde Market. You'll still be able to order all of Sole of Discretion’s incredible fish, but you'll also have access to our wider community of amazing independent food and drink producers.
Wylde Market is the UK's online farmers’ market. As you explore, you’ll find producers from every corner of the UK. Buy from organic, regenerative meat and vegetable farms, biodynamic vineyards, regenerative dairies, woodland foragers, heritage grain growers, artisanal fermenters, and family fishermen. Real food for real people.
Buy direct from as many independent producers as you like, add everything to a single basket, and we'll deliver it all together in one box to anywhere in the UK.*
Our market opens online every Friday at 5:00pm and closes on Wednesday at 12:00pm. Your box will arrive on Friday or Saturday morning, depending on the delivery option you choose at checkout.
* with the exception of Northern Ireland and the Highlands and Islands.
Caroline, Plymouth
Caroline has spent a lifetime thinking about the ethics of fishing. In fact, she's built a whole livelihood around it. Working exclusively with small day boats of 10m and under in the South West, and forensically interrogating their catch methods and zones, Caroline is all about celebrating both the responsible consumption of fish and the preservation, regulation and regeneration of our precious marine environment. Her team is similarly committed and it shows in the quality of what they produce - filleting, curing and smoking fish to the highest possible standards.
Filters
Frozen hot smoked wild keta Alaskan salmon
Rich, wild, and hot smoked Keta salmon, expertly crafted with just salt and oak. IngredientsSalmon (fish), salt. Allergens: Fish Frozen items may ...
View full detailsFrozen wild sardine fillets
These wild sardines are small, oily and packed with flavour, serve simply with lemon and good bread. Caroline sources these little bullets of ome...
View full detailsFamily fish box
A proper introduction to Britain's best wild fish, chosen by Caroline's team from what's been landed that week by small day boats in the South West...
View full detailsFish selection box
The full range of what Caroline's small day boats are landing in the South West — nine portions spanning everything from everyday white fish and f...
View full detailsFrozen wild haddock fillets
Sweet, delicate and a touch lighter than cod. Landed by small day boats into Brixham and prepared by Caroline's team. Frozen to lock in freshness. ...
View full detailsFrozen wild flounder fillets
A delicate, sweet flatfish. Pan-fry in butter until golden, or bake simply with lemon and herbs — flounder rewards a light touch. Frozen items may ...
View full detailsFrozen wild whole mackerel
The delicious, wild answer to farmed salmon. Packed with Omega 3, this native fish is just marvellous and we should all be eating more of it. Gutt...
View full detailsFrozen wild brill fillets
Fabulous flat fish, sweet and firm. Steam, bake, pan fry or grill. Frozen items may arrive with you partially or entirely defrosted. More about C...
View full detailsFrozen wild pollack fillets
A fabulous alternative to cod, which by no means takes second billing. In fact, this is the fish that the fishermen hold back for themselves…. Froz...
View full detailsFrozen octopus tentacles
Fresh octopus tentacles, potted by Andy from his day boat Melanie, landing into Plymouth. Raw and ready to prepare. Grill until charred, braise low...
View full detailsFrozen wild skate wing
Incredible, delicate almost crab-like texture with a taste similar to scallops. Pan fry. Frozen items may arrive with you partially or entirely def...
View full detailsFrozen wild grey mullet fillets
Wild grey mullet has a unique earthy flavour and soft flesh. It pairs beautifully with capers, vinegar, and parsley. Frozen items may arrive with ...
View full detailsFrozen wild ling fillets
A beautifully firm white fish, perfect for simple roasting, pan frying, or slow cooked coastal stews. Frozen items may arrive with you partially or...
View full detailsFrozen wild bass pieces
Offcuts and trimmings of wild bass full of flavour. Perfect for fish tacos, curries, chowders or stirred through a risotto. Frozen items may arriv...
View full detailsFrozen wild keta Alaskan salmon fillets
With a mild flavour and firm, pinkish-orange flesh, wild Keta salmon is a versatile choice for any dish. Harvested sustainably in the pristine wate...
View full detailsFrozen wild pout fillets
From the same family as cod, this slightly smaller fish is just as versatile and seriously tasty. Frozen items may arrive with you partially or ent...
View full detailsFrozen wild horse mackerel fillets
A truly delicious fish with a fatty yet crisp texture, ideal for grilling. Frozen items may arrive with you partially or entirely defrosted. More...
View full detailsFrozen wild whole Dover sole
Stunning, and an English classic. Firm flesh, brimming with flavour. You really can’t beat a meunière….. Gutted. Frozen items may arrive with you ...
View full detailsFrozen wild rock
Lean and firm, this Andalucian favourite is known to Brits as Rock or Dogfish. Works well battered and fried, and is robust enough to take strong f...
View full detailsFrozen wild Alaskan black cod fillets
Delicately rich and buttery, this wild black cod is sustainably caught off the coast of Alaska using the potting method. Its silky texture and high...
View full detailsFrozen wild plaice fillets
Delicate, white flesh. Pan fry, or batter and serve with chips. Frozen items may arrive with you partially or entirely defrosted. More about Caroline.
Frozen wild squid
A winter British delight. There’s a load of it in our waters, and it’s truly delicious as well as being super sustainable. The Spanish say to cook ...
View full detailsFrozen wild mackerel fillets
The delicious, wild answer to farmed salmon. Packed with Omega 3, this native fish is just marvellous and we should all be eating more of it. Froz...
View full detailsFrozen wild bass fillets
Mild and moist, tender and buttery, this amazing fish will surprise and delight you. Wild bass are a world away from the sad little uniform farmed ...
View full detailsFrozen wild wrasse fillets
These beautiful wrasse fillets are known for their delicate white flesh and mild, slightly sweet flavour. Frozen items may arrive with you partiall...
View full detailsFrozen wild cuttlefish
Sweet, underrated, delicious alternative to squid. Cleaned, not bleached. Cut into strips. Frozen items may arrive with you partially or entirely ...
View full detailsFrozen wild dabs
Small, sweet flatfish. Grill with lashings of butter and lemon, or bake with cheese for a hearty midweeker. Frozen items may arrive with you part...
View full detailsFrozen wild Alaskan coho salmon diced
Ready diced and full of rich flavour. Perfect for quick curries, stir-fries or simply pan-fried. Frozen diced, skinless. Frozen items may arrive wi...
View full detailsFrozen wild Alaskan keta salmon diced
Wild salmon, A kitchen staple for when you want great fish without the fuss. Ready diced for curries, stir-fries and fish pies. Frozen diced, ski...
View full detailsFrozen wild Alaskan coho tartare
Made to be eaten raw. Toss with parsley, lemon zest and pistachios, then pile onto hot buttered toast for a simple, unforgettable lunch. Frozen dic...
View full detailsFrozen wild hand dived scallops
Sustainably hand dived, these scallops are simply stunning. Flash fry, with a few lardons if you fancy. Your guests will be in raptures…. Frozen i...
View full detailsFrozen wild sockeye salmon tartare
Wild sockeye salmon, diced and ready to dress. Add capers, shallots and a splash of soy for a classic tartare, or keep it simple with lemon and goo...
View full detailsFrozen hot smoked wild mackerel
Wild mackerel, hot smoked with a little salt and nothing more. This is a fantastic British delicacy. Mash or blend with cream cheese, crème fraîch...
View full detailsFrozen fish pie mix
A mix of wild fish. The blend changes with the catch, so every bag is a little different, but always full of flavour and ready for your pie, cho...
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