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Welcome to Wylde Market

If you've shopped with Sole of Discretion before, you're in the right place! 

From now on, all of Sole of Discretion's online orders will be processed and delivered through Wylde Market. You'll still be able to order all of Sole of Discretion’s incredible fish, but you'll also have access to our wider community of amazing independent food and drink producers.

Wylde Market is the UK's online farmers’ market. As you explore, you’ll find producers from every corner of the UK. Buy from organic, regenerative meat and vegetable farms, biodynamic vineyards, regenerative dairies, woodland foragers, heritage grain growers, artisanal fermenters, and family fishermen. Real food for real people.

Buy direct from as many independent producers as you like, add everything to a single basket, and we'll deliver it all together in one box to anywhere in the UK.*

Our market opens online every Friday at 5:00pm and closes on Wednesday at 12:00pm. Your box will arrive on Friday or Saturday morning, depending on the delivery option you choose at checkout.

* with the exception of Northern Ireland and the Highlands and Islands.

Caroline, Plymouth

Caroline, Plymouth

Caroline has spent a lifetime thinking about the ethics of fishing. In fact, she's built a whole livelihood around it. Working exclusively with small day boats of 10m and under in the South West, and forensically interrogating their catch methods and zones, Caroline is all about celebrating both the responsible consumption of fish and the preservation, regulation and regeneration of our precious marine environment. Her team is similarly committed and it shows in the quality of what they produce - filleting, curing and smoking fish to the highest possible standards.

Line caught wild mackerel fillets

Roy & James, Plymouth
Original price £13.00 - Original price £13.00
Original price
£13.00
£13.00 - £13.00
Current price £13.00
Sold out

The delicious, wild answer to farmed salmon. Packed with Omega 3, this native fish is just marvellous and we should all be eating more of it.   

Original price £13.00 - Original price £13.00
Original price
£13.00
£13.00 - £13.00
Current price £13.00
Come back Friday 5pm

Frozen wild sardine fillets

Caroline, Plymouth
Original price £11.50 - Original price £11.50
Original price
£11.50
£11.50 - £11.50
Current price £11.50
Sold out

These wild sardines are small, oily and packed with flavour, serve simply with lemon and good bread.  Caroline sources these little bullets of ome...

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Original price £11.50 - Original price £11.50
Original price
£11.50
£11.50 - £11.50
Current price £11.50
Come back Friday 5pm

Frozen wild haddock fillets

Caroline, Plymouth
Original price £13.00 - Original price £13.00
Original price
£13.00
£13.00 - £13.00
Current price £13.00
Sold out

Sweet, delicate and a touch lighter than cod. Landed by small day boats into Brixham and prepared by Caroline's team. Frozen to lock in freshness. ...

View full details
Original price £13.00 - Original price £13.00
Original price
£13.00
£13.00 - £13.00
Current price £13.00
Come back Friday 5pm

Frozen wild coley fillets

Caroline, Plymouth
Original price £10.00 - Original price £10.00
Original price
£10.00
£10.00 - £10.00
Current price £10.00
Sold out

The unsung hero of British waters. Coley is sustainable, affordable and criminally underrated. Firm, slightly darker flesh that sweetens beautifull...

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Original price £10.00 - Original price £10.00
Original price
£10.00
£10.00 - £10.00
Current price £10.00
Come back Friday 5pm

Frozen wild flounder fillets

Caroline, Plymouth
Original price £7.00 - Original price £7.00
Original price
£7.00
£7.00 - £7.00
Current price £7.00
Sold out

A delicate, sweet flatfish. Pan-fry in butter until golden, or bake simply with lemon and herbs — flounder rewards a light touch. Frozen items may ...

View full details
Original price £7.00 - Original price £7.00
Original price
£7.00
£7.00 - £7.00
Current price £7.00
Come back Friday 5pm

Frozen wild brill fillets

Caroline, Plymouth
Original price £22.50 - Original price £22.50
Original price
£22.50
£22.50 - £22.50
Current price £22.50
Sold out

Fabulous flat fish, sweet and firm. Steam, bake, pan fry or grill.  Frozen items may arrive with you partially or entirely defrosted. More about C...

View full details
Original price £22.50 - Original price £22.50
Original price
£22.50
£22.50 - £22.50
Current price £22.50
Come back Friday 5pm

Frozen wild pollack fillets

Caroline, Plymouth
Original price £13.00 - Original price £13.00
Original price
£13.00
£13.00 - £13.00
Current price £13.00
Sold out

A fabulous alternative to cod, which by no means takes second billing. In fact, this is the fish that the fishermen hold back for themselves…. Froz...

View full details
Original price £13.00 - Original price £13.00
Original price
£13.00
£13.00 - £13.00
Current price £13.00
Come back Friday 5pm

Frozen octopus tentacles

Caroline, Plymouth
Original price £9.50 - Original price £9.50
Original price
£9.50
£9.50 - £9.50
Current price £9.50
Sold out

Fresh octopus tentacles, potted by Andy from his day boat Melanie, landing into Plymouth. Raw and ready to prepare. Grill until charred, braise low...

View full details
Original price £9.50 - Original price £9.50
Original price
£9.50
£9.50 - £9.50
Current price £9.50
Come back Friday 5pm

Frozen wild skate wing

Caroline, Plymouth
Original price £12.50 - Original price £12.50
Original price
£12.50
£12.50 - £12.50
Current price £12.50
Sold out

Incredible, delicate almost crab-like texture with a taste similar to scallops. Pan fry. Frozen items may arrive with you partially or entirely def...

View full details
Original price £12.50 - Original price £12.50
Original price
£12.50
£12.50 - £12.50
Current price £12.50
Come back Friday 5pm

Frozen wild black bream fillets

Caroline, Plymouth
Original price £21.00 - Original price £21.00
Original price
£21.00
£21.00 - £21.00
Current price £21.00
Sold out

Firm, white flavourful fish. Similar in both taste and texture to bass. Salt bake it for a dish that will seriously wow your guests. Frozen items m...

View full details
Original price £21.00 - Original price £21.00
Original price
£21.00
£21.00 - £21.00
Current price £21.00
Come back Friday 5pm

Frozen wild grey mullet fillets

Caroline, Plymouth
Original price £16.00 - Original price £16.00
Original price
£16.00
£16.00 - £16.00
Current price £16.00
Sold out

Wild grey mullet has a unique earthy flavour and soft flesh. It pairs beautifully with capers, vinegar, and parsley. Frozen items may arrive with ...

View full details
Original price £16.00 - Original price £16.00
Original price
£16.00
£16.00 - £16.00
Current price £16.00
Come back Friday 5pm

Frozen wild ling fillets

Caroline, Plymouth
Original price £12.50 - Original price £12.50
Original price
£12.50
£12.50 - £12.50
Current price £12.50
Sold out

A beautifully firm white fish, perfect for simple roasting, pan frying, or slow cooked coastal stews. Frozen items may arrive with you partially or...

View full details
Original price £12.50 - Original price £12.50
Original price
£12.50
£12.50 - £12.50
Current price £12.50
Come back Friday 5pm

Frozen wild cod fillets

Caroline, Plymouth
Original price £15.50 - Original price £15.50
Original price
£15.50
£15.50 - £15.50
Current price £15.50
Sold out

The classic. Fished properly and sustainably by small day boats in the South West. Thick, flaky white flesh with that unmistakable clean flavour — ...

View full details
Original price £15.50 - Original price £15.50
Original price
£15.50
£15.50 - £15.50
Current price £15.50
Come back Friday 5pm

Frozen wild gurnard fillets

Caroline, Plymouth
Original price £15.00 - Original price £15.00
Original price
£15.00
£15.00 - £15.00
Current price £15.00
Sold out

Has to be tasted to be believed. Rich, buttery flesh. Makes a great Thai curry, or a fantastic bouillabaisse. Gutted. Frozen items may arrive with ...

View full details
Original price £15.00 - Original price £15.00
Original price
£15.00
£15.00 - £15.00
Current price £15.00
Come back Friday 5pm

Frozen wild keta Alaskan salmon fillets

Caroline, Plymouth
Original price £9.50 - Original price £9.50
Original price
£9.50
£9.50 - £9.50
Current price £9.50
Sold out

With a mild flavour and firm, pinkish-orange flesh, wild Keta salmon is a versatile choice for any dish. Harvested sustainably in the pristine wate...

View full details
Original price £9.50 - Original price £9.50
Original price
£9.50
£9.50 - £9.50
Current price £9.50
Come back Friday 5pm

Frozen wild pout fillets

Caroline, Plymouth
Original price £7.50 - Original price £7.50
Original price
£7.50
£7.50 - £7.50
Current price £7.50
Sold out

From the same family as cod, this slightly smaller fish is just as versatile and seriously tasty. Frozen items may arrive with you partially or ent...

View full details
Original price £7.50 - Original price £7.50
Original price
£7.50
£7.50 - £7.50
Current price £7.50
Come back Friday 5pm

Frozen wild lemon sole fillets

Caroline, Plymouth
Original price £11.50 - Original price £11.50
Original price
£11.50
£11.50 - £11.50
Current price £11.50
Sold out

An English bastardisation of the French ‘limande’ (as opposed to anything to do with citrus fruits), lemon sole is great baked with cockles or simp...

View full details
Original price £11.50 - Original price £11.50
Original price
£11.50
£11.50 - £11.50
Current price £11.50
Come back Friday 5pm

Frozen wild John Dory fillets

Caroline, Plymouth
Original price £17.50 - Original price £17.50
Original price
£17.50
£17.50 - £17.50
Current price £17.50
Sold out

St Pierre or San Pedro to our continental pals (our English name for it being a bastardisation of the French ‘jaune dorée'), this fish is all about...

View full details
Original price £17.50 - Original price £17.50
Original price
£17.50
£17.50 - £17.50
Current price £17.50
Come back Friday 5pm

Frozen wild horse mackerel fillets

Caroline, Plymouth
Original price £9.50 - Original price £9.50
Original price
£9.50
£9.50 - £9.50
Current price £9.50
Sold out

A truly delicious fish with a fatty yet crisp texture, ideal for grilling.  Frozen items may arrive with you partially or entirely defrosted.  More...

View full details
Original price £9.50 - Original price £9.50
Original price
£9.50
£9.50 - £9.50
Current price £9.50
Come back Friday 5pm

Frozen wild Dover sole fillets

Caroline, Plymouth
Original price £40.50 - Original price £40.50
Original price
£40.50
£40.50 - £40.50
Current price £40.50
Sold out

Stunning, and an English classic. Firm flesh, brimming with flavour. You really can’t beat a meunière….. filleted. Skinless. Frozen items may arri...

View full details
Original price £40.50 - Original price £40.50
Original price
£40.50
£40.50 - £40.50
Current price £40.50
Come back Friday 5pm

Frozen wild rock

Caroline, Plymouth
Original price £8.00 - Original price £8.00
Original price
£8.00
£8.00 - £8.00
Current price £8.00
Sold out

Lean and firm, this Andalucian favourite is known to Brits as Rock or Dogfish. Works well battered and fried, and is robust enough to take strong f...

View full details
Original price £8.00 - Original price £8.00
Original price
£8.00
£8.00 - £8.00
Current price £8.00
Come back Friday 5pm

Frozen wild coho Alaskan salmon fillets

Caroline, Plymouth
Original price £13.00 - Original price £13.00
Original price
£13.00
£13.00 - £13.00
Current price £13.00
Sold out

Delicately flavoured with beautiful orangey-red flesh, these Coho salmon are abundant and caught in the rich waters of the Gulf of Alaska. The rich...

View full details
Original price £13.00 - Original price £13.00
Original price
£13.00
£13.00 - £13.00
Current price £13.00
Come back Friday 5pm

Frozen wild Alaskan black cod fillets

Caroline, Plymouth
Original price £19.00 - Original price £19.00
Original price
£19.00
£19.00 - £19.00
Current price £19.00
Sold out

Delicately rich and buttery, this wild black cod is sustainably caught off the coast of Alaska using the potting method. Its silky texture and high...

View full details
Original price £19.00 - Original price £19.00
Original price
£19.00
£19.00 - £19.00
Current price £19.00
Come back Friday 5pm

Frozen wild plaice fillets

Caroline, Plymouth
Original price £15.00 - Original price £15.00
Original price
£15.00
£15.00 - £15.00
Current price £15.00
Sold out

Delicate, white flesh. Pan fry, or batter and serve with chips. Frozen items may arrive with you partially or entirely defrosted. More about Caroline.

Original price £15.00 - Original price £15.00
Original price
£15.00
£15.00 - £15.00
Current price £15.00
Come back Friday 5pm

Line caught wild bass fillets

Kevin, Plymouth
Original price £25.50 - Original price £25.50
Original price
£25.50
£25.50 - £25.50
Current price £25.50
Sold out

Mild and moist, tender and buttery, this amazing fish will surprise and delight you. Wild bass are a world away from the sad little uniform farmed ...

View full details
Original price £25.50 - Original price £25.50
Original price
£25.50
£25.50 - £25.50
Current price £25.50
Come back Friday 5pm

Frozen wild mackerel fillets

Caroline, Plymouth
Original price £13.00 - Original price £13.00
Original price
£13.00
£13.00 - £13.00
Current price £13.00
Sold out

The delicious, wild answer to farmed salmon. Packed with Omega 3, this native fish is just marvellous and we should all be eating more of it.  Froz...

View full details
Original price £13.00 - Original price £13.00
Original price
£13.00
£13.00 - £13.00
Current price £13.00
Come back Friday 5pm

Frozen wild bass fillets

Caroline, Plymouth
Original price £25.00 - Original price £25.00
Original price
£25.00
£25.00 - £25.00
Current price £25.00
Sold out

Mild and moist, tender and buttery, this amazing fish will surprise and delight you. Wild bass are a world away from the sad little uniform farmed ...

View full details
Original price £25.00 - Original price £25.00
Original price
£25.00
£25.00 - £25.00
Current price £25.00
Come back Friday 5pm