Energised.
That’s how I’ve felt these last few days.
And that’s all about you. Thank you.
So many of you got in touch last week about my letter to the Chancellor. It turns out that I’m far from alone in thinking that the supermarkets asking HM Treasury for special treatment is nothing short of outrageous.
And that’s energising because it means something very, very big is happening – which is this: folk all over the world are realising that Big Food and their pals in the supermarkets have done a number on us all. Consumer, producer, planet.
Many of you generously emailed to ask if there was anything that could do to help to fix things.
The answer is a resounding ‘yes!’.
There are two very, very simple things that you can do:
1. Buy from our producers.
Every pound that goes to our incredible producers rewards them and their positive practices. And it’s a pound that doesn’t end up with the cynical supermarkets and the rotten system that they’ve been propping up for decades.
We might all feel individually insignificant, but when we act together we are incredibly powerful. We have a lot more agency than we might think, and it’s about voting with our wallets.
Do it today.
Do it now.
2. Encourage your pals to do the same.
With free delivery right through until the end of the year, there's never been a better time for your friends and family to start going Wylde. And remember, if you refer them using WyldeFire both you and they get £25 off.
Enough is enough.
It’s time to fight back.
It’s time to show the supermarkets what we think of them.
It’s time go Wylde.
Nick
