Stevie Winwood has a farm.
It’s a big, beautiful place in the Cotswolds.
And on Friday, I had the great pleasure of being there along with 160 brilliant folk - all of whom are, in one way or another, involved in the regenerative farming movement (including Greg, whose excellent organic beers we've just listed).
It was a great event, and kudos to Stevie for hosting us all so well.
But here’s the thing (and this is the point that I tried to make over and again in my panel session alongside a lovely chap from Wildfarmed):
All of us who went to Stevie’s farm on Friday know what regenerative agriculture is.
We live and breathe it, every day.
But the rest of the world?
Not so much.
And so, for those of us involved in this world, that really is our job. To communicate about regen. Over and again. Endlessly.
So in that vein, check out this video.
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