One question we’re often asked is ‘how do you find your producers?’. 'With difficulty,' was the honest answer in the beginning.
There’s a few reasons for this.
First and foremost, our producers aren’t sitting behind desks, like lots of us. They’re out, doing the fishing, foraging and hunting. So they’re not as ‘connected’ as we all like to think we are. Of course, that might be a reason a lot of them are really quite happy….It’s also worth noting that a lot of our producers work entirely on their own, literally minding their own business.And they can also be pretty sceptical about some bloke from London turning up and telling them about his idea for a marketplace. Fair enough. But over time, trust builds up. Mutual respect. A recognition that we have a huge amount in common, and that we can and should help each other out.We’ve met all our producers, and often many times over. ‘Vetting’ is too strong a word, and makes it sounds like a bureaucratic process.It’s not. It’s deeply human, centred around a shared passion and a common understanding of ‘what could be……'.Because of this, our producers start to introduce their pals. And their pals introduce their pals. And so on. In Silicon Valley, I think they call that ’network effects’.We call it community. And it’s hugely energising.Anyway, see you on Wednesday at 0700 when the market opens.NickPS - thanks to you, the rebellion is growing. And so is Wylde. If you'd like to be part of that growth by investing, reply to this email and we can chat.