- Wylde Market listed in the prestigious Startups 100 Index for 2026
- Startups 100 Index has previously identified brands including Monzo, Deliveroo and HelloFresh
- Wylde also shortlisted in the Best Retailer category of the 2026 Eat Game Awards
- Wylde Market runs the UK's online farmers' market, connecting the nation's best independent food producers with households across England, Wales and Scotland.
6/02/26 — Twickenham, London
Up-and-coming food business Wylde Market has landed a double industry win, being named one of Britain’s top 100 startups for 2026 while also being shortlisted as Best Game Retailer at the 2026 Eat Game Awards.
Earlier this month, Wylde Market was listed in the Startups 100 Index for 2026, a nationally recognised ranking of the UK’s most promising young businesses, previously featuring brands such as Monzo, Deliveroo and HelloFresh. The index highlights companies demonstrating strong commercial traction, innovation and long-term market potential.
Now, Wylde has also been shortlisted in the Best Game Retailer category at the Eat Game Awards, which celebrate excellence across Britain’s wild food sector. The awards, run by BASC’s Eat Game programme, recognise chefs, producers, educators and retailers who are helping bring British wild game to a wider audience. Winners will be announced at a ceremony in London on 19 March 2026.
Founded in 2023, and based it Twickenham, South West London, Wylde Market operates the UK’s online farmers’ market, connecting households directly with regenerative farmers, fishermen, hunters and artisan producers. Its inclusion in both the Startups 100 Index and the Eat Game Awards reflects the business’s dual focus on commercial viability and food system reform — combining rapid growth with a commitment to transparent sourcing and fair returns for producers.
Nick Jefferson, CEO of Wylde Market, said:
“When we started the business, we initially thought we would mostly be making most of our sales in London. But almost three years on, we have become a truly national food market. We are sending the best of British food up and down the entire country.”
"That’s why being recognised as a top UK startup is so encouraging. It shows that a different food system isn’t just desirable. It’s imperative, commercially viable and very investable."
"Supermarkets control 95% of UK grocery sales, and that concentration has gutted farm incomes, degraded soil, and left consumers with worse health, less choice, and lower quality," Jefferson said. "We've built an alternative that works for consumers, producers, and the planet.”
“Also, being shortlisted by Eat Game is fantastic. Wylde shows that it is possible to put affordable and sustainable wild meat on dinner tables up and down the country. I campaign for Real Food. And wild game is as real as it gets.”
Wylde Market delivers across England, Wales and Scotland (excluding the Highlands and Islands) and has grown rapidly since launch, expanding its producer base and increasing average order values while maintaining a tightly curated range focused on seasonal, British food.
The 2026 Eat Game Awards will take place at Soane Hall, London, celebrating the people and businesses bringing British wild game from field to fork.
Notes to Editors
About the Index:
The Startups 100 Index, run by Startups.co.uk, showcases the top 100 new UK businesses based on five key areas of analysis: finance, external validation, size of opportunity, innovativeness of idea and strength of concept.
As well as celebrating the best small businesses in the UK, the list is also an opportunity to grow a community of like-minded entrepreneurs and business owners who support and advocate for each other.
Editor of Startups.co.uk, Zohra Huda, said:
"Our 2026 Index shows how focused the UK startup ecosystem is on future-forward deep tech and serious impact. From groundbreaking AI procurement to critical work in decarbonising jet fuel, this year's cohort isn't just selling apps - they are seeking to solve huge, global challenges. More than just a list, it's a forecast of the innovative businesses that look set to define the next decade of the UK economy."
About Wylde Market
Launched in September 2023 by entrepreneurs Nick Jefferson and Ella Cooper, Wylde Market is reforming the UK's food system by making the country's best regenerative, organic and biodynamic produce available direct to households nationwide. The platform brings together farmers, fishermen, foragers, hunters, artisan makers, brewers, bakers and wine importers, delivering to homes across Great Britain (excluding Highlands and Islands).
Wylde’s Startup 100 write up can be found here: https://startups.co.uk/startups-100/2026/wylde-market/
More details about the Eat Game Awards can be found here: https://basc.org.uk/finalists-announced-for-2026-eat-game-awards
- To feature, all businesses in the index must have launched in the last five years, be UK-based, and be privately owned (at the time of entering).
- The winners of the Startups 100 Index are chosen by a specialist panel of judges.
- For the full list visit: https://startups.co.uk/startups-100/2026/main-page