What is Selon le Marché?
It’s a mindset.
A philosophy.
A philosophy.
It’s a different way to think about,
and to buy,
the food we eat.
Selon le Marché
- according to the market -
is a celebration.
It's a celebration of what’s good,
It's a celebration of what’s good,
right now.
A celebration of season,
of weather and geography.
Of food that is intimately connected
Of food that is intimately connected
to the people that produce it.
It’s a celebration of the boisterousness, vitality and vibrancy of markets,
where the flow and exchange
It’s a celebration of the boisterousness, vitality and vibrancy of markets,
where the flow and exchange
of ideas and information
is as abundant as the produce.
Selon le Marché isn’t always convenient.
What producers bring to market is,
by definition,
highly dynamic.
But Selon le Marché is real.
But Selon le Marché is real.
If you believe that the food you eat,
where it comes from,
and how it was produced,
matters
then Selon le Marché is for you.
If you believe in the simple,
and quintessentially human,
joy of preparing
joy of preparing
and then sitting down to eat
amazing food with amazing people
– and hearing the stories of both –
then it’s for you, too.
– and hearing the stories of both –
then it’s for you, too.
Thinking, shopping and cooking
Selon le Marché
forces us to be more creative.
To live in harmony
To live in harmony
with the island that we inhabit.
To enjoy the difference in the seasons.
To understand that nature, always,
To enjoy the difference in the seasons.
To understand that nature, always,
has the last word.
And that life is better when
And that life is better when
producers and customers alike
have agency.
When producers set their own prices.
And customers make real choices.
When producers set their own prices.
And customers make real choices.
It’s simple. It’s transparent.
From the people who produce it.
To the people who eat it.
Three individually anodyne
French words that, together,
have the power to start a revolution.
have the power to start a revolution.
Selon le Marché.
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