What is Selon le Marché?

It’s a mindset.
A philosophy.

It’s a different way to think about,

and to buy,

the food we eat.

Selon le Marché

- according to the market -

is a celebration.


It's a celebration of what’s good,

right now.

A celebration of season,

of weather and geography.
Of food that is intimately connected

to the people that produce it.


It’s a celebration of the boisterousness, vitality and vibrancy of markets,
where the flow and exchange

of ideas and information

is as abundant as the produce.

Selon le Marché isn’t always convenient.
What producers bring to market is,

by definition,

highly dynamic.
But Selon le Marché is real.

If you believe that the food you eat,
where it comes from,
and how it was produced,
matters
then Selon le Marché is for you.

If you believe in the simple,

and quintessentially human,
joy of preparing

and then sitting down to eat

amazing food with amazing people
– and hearing the stories of both –
then it’s for you, too.

Thinking, shopping and cooking

forces us to be more creative.
To live in harmony

with the island that we inhabit.
To enjoy the difference in the seasons.
To understand that nature, always,

has the last word.
And that life is better when

producers and customers alike

have agency.
When producers set their own prices.
And customers make real choices.

It’s simple. It’s transparent.
From the people who produce it.

To the people who eat it.

Three individually anodyne

French words that, together,
have the power to start a revolution.