‘Cozzie Livs’, I’m reliably told, is what the cool kids call the cost of living crisis. It’s from the same Gen Z School of Abbreviation & Wordsmithery that last year gave us ‘Platty Joobs’ (ahem, Her Late Majesty’s Platinum Jubilee). Anyway, there can be no doubt that Cozzie Livs is a real thing. None of us can have failed to notice it. We are living in an inflationary world, to paraphrase Madonna (badly). Which brings us to prices. Because earlier this week, a customer asked me how we decided on prices. The answer is super simple. We don’t. Our producers do. Each of them knows, of course, what they need to charge in order to make a living. And so, factoring in our Wylde commission, they set the market prices – the prices you pay.For many (if not most) of our producers, this is the first time that they’ve enjoyed a direct relationship between the price that the customer pays, and what ends up in their pockets. There’s a wonderfully relaxing transparency to it all, really. And because we’re all aligned, no one’s trying to rip anyone else off, or make a fast buck. This breeds a genuine collegiality as well as a deep, mutual respect. And it's why our producers are so grateful to all of you who have bought through the market. You are genuinely changing their lives for the better. How does that make me feel? Totes emosh. Nick PS – the market’s back to the usual 7am start this Wednesday. See you there. And do bring a pal or two.