Meet The Mob: Where the grass gets an offer it can’t refuse

Meet The Mob: Where the grass gets an offer it can’t refuse

Like many Wylde producers, Matt mob grazes his cattle. But what does that actually mean?

Mob grazing uses nature as its template, drawing on principles developed by farmers and ecologists across different parts of the world. The common thread is movement: cattle are shifted regularly onto fresh pasture, never allowed to graze the same ground twice in quick succession.

This logic mirrors how wild herds of ruminants behave. In nature, herbivores bunch tightly together under pressure from predators, graze an area hard and fast, then move on. That constant movement is, it
turns out, exactly what grasslands need.
The grazed-down sward gets time to recover, roots push deeper, and the whole plant becomes more nutritionally dense by the time the animals return.

Grass allowed to grow tall before grazing drives carbon into the soil through photosynthesis, feeding microbes that
make minerals bioavailable to the plants above. The cattle’s own manure completes the loop, actively sequestering carbon back into ever more nutrient-rich soil. So much so, in fact, that this type of grazing might even be art of the answer to climate change...

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