Discover the stories behind your food

Wouldn't you love to know where your food comes from, who produced it, and how it’s reached your table?

We are Wylde, an online farmers' market offering fresh food from carefully selected fishermen, farmers, hunters, and artisans, each with a unique story. 

Like Julian, who moved from New Zealand to London in the late '90s with a bread starter made with local Pinot Noir grapes that he still uses today. Along with David, he started an organic bakery using a 48-hour slow fermentation process, baking each loaf to order just before delivery. This traditional method enhances the bread's nutrients and bioavailability.

Explore Julian’s amazing seasonal offerings and more on our market. Everything arrives in one convenient box on Friday morning.

Sign up below for free delivery - your discount code will be emailed shortly!

  • Be the first to know

    Find out when new produce drops, including fresh fish, and when we’re about to sell out.

  • Receive loyalty perks

    From time to time we’ll send you discounts as a thank you for being a subscriber.

  • Get Wylde recipes

    It can be anything from barbecued Dover sole to a 5-min hollandaise sauce.

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Hear what our customers are saying

  • Our weekend has been a showstopper thanks to Wylde.

    Helen

  • Really pleased to be able to buy ethical meat and seafood for my family.

    Tabitha

  • Bloody delicious!

    Gudrun

  • Our attitude to fresh fish has changed. Simply delicious.

    Julia

  • Thank you for the best fish I have ever been able to source.

    Malcolm

  • We have been so impressed with the quality... Absolutely chuffed that we know you exist!

    Jess

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FAQs

Is it a subscription?

Absolutely not. Just like a regular farmers' market, you decide if and when you'd like to buy anything. There's no obligation to do anything.

When does the market open?

The market is open from the weekend until Wednesday lunchtime each week.

Is all your produce organic?

All of our meat is organic or wild. Some of it's regeneratively farmed as well. Our milk, yoghurt and cream is also all organic. 

Our fish is wild and caught by independent fisherman that go out on small day boats. 

Our fruit and vegetables come from farms that are organic, biodynamic or farming to those standards without the formal certification.

What happens if I want to order from different producers?

You can order from as many producers as you want. We will put everything that you buy into one convenient box and send it to you to arrive on Friday.

I can’t see a product that I wanted to buy?

Like other farmers’ market we can’t guarantee that we will have what you want every week. We list the products that our producers have based on the season, the weather and what they can make. This means that the market changes every week, we don’t always have everything and things can sell out fast. It’s best to get in quick!

We only want to give you the freshest fish so we only list fish that has just been caught on Wednesday morning.